OUR STORY

Sea, snow, travel and a lifetime spent thinking about clothes.

Åsa grew up in Sweden, between forests, countryside and ski slopes. Naomi grew up on the Devon coast, with surf, sea and life outdoors part of the everyday. Both travelled widely from a young age, developing an early curiosity for different places, cultures, colour and the way people dress.

Their paths eventually met through fashion in London.

Both went on to build careers designing for premium and luxury fashion brands, developing an instinct for colour, proportion, print, knit, fabrication and the details that can completely change the way a piece feels.

Today, they bring those different backgrounds and years of design experience together at ST. BERT'S, shaping the next chapter of the brand through a shared love of colour, vintage sportswear, relaxed silhouettes and strong graphic detail.

The idea is simple: the clothes you wear most shouldn't be the boring ones.

Velour, knitwear, sweatshirts and easy separates form the backbone of the collections because they're the pieces Åsa and Naomi live in too... layered, mixed, travelled in and worn again and again.

Colour is central to ST. BERT'S, not simply in how bright it is, but in how it's put together. Unexpected combinations, signature stripes, stars and graphics give familiar shapes their own character, while considered proportions and details make every piece feel distinctly ST. BERT'S.

There's always a nod to sport, but ST. BERT'S isn't sportswear. It's clothing designed to move easily between the different parts of life... home and work, city and coast, school run and airport, everyday and away.

ST. BERT'S is everyday dressing with a point of view.

Made to throw on. Made to go somewhere. Made to be worn again and again.

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