This Summer we spent 4 days in Stockholm for our SS24 design trip. A city where creativity and fashion converge. Stockholm offers the perfect blend of vintage shops, design stores, and cultural experience to fuel creativity, a perfect spot to inspire our upcoming Summer collection.


Blique By Nobis is a great place to stay for design led interiors, comfortable rooms, helpful staff and great buffet breakfasts. Plus, this contemporary spot has a great rooftop bar, perfect to end a day of shopping with a nightcap overlooking the city. Located in Vasastan, a vibrant neighborhood with its own unique charm. It has brilliant local restaurants and is well-connected to public transport, making it easy to explore other parts of the city.

Bliqe Rooftop | Svenskt Tenn


First, we caught the metro to Södermalm which is known for its artistic vibe and unique boutiques. It’s the perfect spot to find vintage treasures and modern designs. Grandpa stocks a small selection of contemporary mens and womenswear brands alongside lifestyle and interior products. Beyond Retro is one of Stockholm's most famous vintage shops, offering a wide range of clothing from different eras across mens and womenswear - a great source of inspiration for us from a vintage sportswear angle.

Next up we hit Östermalm, this district is home to high-end boutiques, luxury stores and small vintage stores where you are guaranteed to find some hidden gems. A favourite for our design team is Nitty Gritty, a concept store that blends fashion, design, and culture stocking contemporary and high-fashion brands. There are two stores on the same road one for menswear and one for womenswear.

Birger Jarlsgatan is lined with upscale boutiques and flagship stores of renowned Swedish and international designers - a great place to gather inspiration from stores as well as people watch to get street style inspiration.

When on design trips we like to get inspiration from our whole surroundings, that means looking at interior trends for aesthetic, fabrications and colour. Two of our favourite stores for this are: Design Torget, a concept store featuring a wide range of innovative designs, from home decor to fashion accessories - the perfect place for unique, cutting-edge inspiration; and Svenskt Tenn, a must-visit store when in Stockholm. What sets this store apart is its ability to seamlessly blend traditional Swedish motifs with contemporary design elements. visually inspiring experience. What hits you in the store is the amazing use of colour through the whole building, down to individual textile pieces. There are imaginative textile prints by Josef Frank which are a highlight of Svenskt Tenn's offerings. These patterns often feature botanical and natural motifs, creating a connection with nature that's characteristic of Swedish design.


Fotografiska Stockholm is a renowned photography museum that often hosts exhibitions that blend fashion, art, and culture. We saw Peter Lindberghs Lightness of Being which has around 100 of his works, from industrial landscapes to coastlines. Then to his more well-known work in Fashion Photography with his trailblazing vision featuring iconic portraits of supermodels like Naomi Campbell, Cindy Crawford and Kate Moss and actors and artists like Kate Winslet, Uma Thurman and Mick Jagger. Located within walking distance from many great stores and on the waters edge this is a great way to spend an afternoon.

Södermalm | Stockholm


As a fail-safe we always head to Pelican for tradition Swedish food. Known for its classic meat and seafood dishes, the restaurant's maritime-themed decor adds to the charm of the experience. We ate the pickled herring and Swedish meatballs with lingonberries for a traditional hit!
Urban Deli is a versatile spot in Stockholm, offering a combination of a restaurant, deli, and food market. Located in Södermalm this is a great lunch spot, perfect for people watching with fresh and tasty food.

Lila Ego is a hidden gem in Stockholm's culinary scene, and it lives up to its reputation as a place where creativity and flavour collide. Located in Vasastan, the restaurant's unassuming exterior gives way to a cozy and intimate interior that sets the stage for a memorable dining experience. The menu is a celebration of modern Swedish cuisine with a twist. The chefs here take traditional Swedish ingredients and techniques and elevate them to new heights. Expect to find a seasonal menu that showcases the best of what local producers have to offer but be sure to make a reservation in advance to secure a table.

For brunch you must visit Pom and Flora - their menu is based on fresh, locally sourced, and often organic ingredients. Expect a variety of coffee options, including specialty drinks that pair perfectly with your brunch selection. The café boasts a stylish and cozy interior, making it a welcoming place to enjoy a leisurely re-fuel.

Next up, Porto for our AW23 shoot…